Tonight, on the National Geographic TV channel, there’s a special I want to see. It’s about a cave in Mexico where the largest crystals in the world have been found. (http://channel.nationalgeographic.com/episode/giant-crystal-cave-3569/Overview/00#tab-Overview) The crystals are so large, they dwarf the researchers that are walking on them.
Anyway, I have the TV on early (because otherwise I’ll forget to turn it on), and even though it’s on the National Geographic channel, I’ve already had to sit through 3 different “diet” commercials. One showed a mother and son making a chocolate cake. Just as the mother is getting ready to take a swipe of cake batter from the emptied bowl, they freeze frame and tell you how the new Special K chocolately cereal is so much better for you! Of course, the commercial tells all about the supposed health benefits of staying at a “healthy” weight (because it has nothing to do with what fat people look like, honest — they just want us to be HEALTHY).
Three commercials in a half hour.
Now, none of those commercials are going to have me running to the store to buy Special K cereal (chocolately flavor or not), or to the phone to call Jenny Craig and get on their weight loss plan. But that’s not the point.
The point is, I’m watching a channel that has to do with science, exploration, and history. What do diet commercials have to do with any of the programming? I mean, I would expect to see commercials for diets, diet aids and what have you on a station like WE. After all, with shows geared to humiliate and bully normal weight individuals (read women, because none of the shows have any men in them) into losing weight six weeks before their weddings, you kind of expect to see a LOT of commercials for diets. At least I do.
But the National Geographic Channel? Not so much.
Now I remember why I don’t watch TV very often.
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